Hi lovely!

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I’m Emma, founder and CEO of Etta Mae.

 

I believe that your memories matter. 

 

At the heart of Etta Mae is my unwavering belief that a life without meaningful memories is a life half lived.

 

Everything we do is guided by our vision to transform lives by inspiring people to find joy, connection and make memories in every aspect of their lives. 

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What’s in a name?...

 

The name Etta Mae was inspired by my two grandmothers. It is an amalgamation of the names they were known by. 

 

Both these women were strong, resilient and worked hard under tough circumstances. They were the backbone of their families and loved having everyone together in the celebration of important occasions in life and I have happy, enduring memories of them. 

 

Naming a business, which strives to inspire joy, connection and memories in everyday celebrations, after these incredible women is my way of honouring their influence on my life. It keeps me focussed on the woman I want to be and what is important in life.

 

I want to inspire meaningful connections and help you create joyful memories.

 

 

Once Upon a Time...

 

The spark for Etta Mae really began a number of years ago when my husband and I were planning our wedding. At the same time, we were building a house, raising a toddler and both worked demanding full time jobs.

 

As a busy young mum, time was of the essence and I found myself growing steadily frustrated at my interactions with some of the wedding vendors I was dealing with at the time.

 

I was repeatedly told "we don't do that", "that's not how we do things" and "that's very difficult and will cost $$$, so that's not possible."

 

I didn't think I was asking for much! It wasn't a wedding on the Kardashian scale - just the wedding my husband and I envisaged. Our wedding, our way.

 

I had to make compromises to our styling and planning for the day to suit vendors. 

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I wanted to create a wedding expereince that reflected who we were as individuals, as a couple and that would stimulate conversations with our guests and bring joy into our lives on a daily basis for years to come.

 

I would spend hours, days and weeks trawling websites trying to find vendors and styling items that provided what I was looking for.

 

It was exhausting and in the end, I made compromises and did without items that would have added the perfect finishing touches to the day and reflected our personality and style. 

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We had a wonderful day, but if I could do it again now, there's so much I would do differently!

 

A few years on, we added to our family and lost loved ones too soon.

 

I constantly found myself reflecting on the importance of nurturing relationships, making connections and filling my life with fun and joyful interactions, however small.

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Life is short and it's so easy to get swept up in the minutiae of life. 

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I decided it was time to step away from my job as a high school teacher and step into the world of weddings.

 

 

Making a Difference...

 

I realised that I couldn't be the only one who had experienced this outdated and one size fits all approach to wedding planning, and I didn’t want that for you either!

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So, I set out to change that!

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Thankfully, the wedding industry has shifted significantly, since I planned my wedding and that's great news for you!

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So welcome to Etta Mae Decor!

 

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If you’d like to create memories that matter, I’d love to talk to you about how I can help plan your event. 

 

 

Whether you have an engagement party, wedding, birthday party, anniversary, Christmas, bridal or baby shower, we're here to help you create your dream celebration and keep the memories alive, long after the event is over.

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I can bring together the suppliers, include details that set your event apart and help you create moments your guests will never forget - and neither will you!

 

I pay attention to details so you don’t have to, because I believe your memories matter.

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With Love and Laughter,

 

Emma

xxx​​